The third reason is the underlying dissatisfaction with their place in life, their life purpose, or the meaning that they assign to their existence. Most of us associate this lack with the lack of money, not with the lack of inner alignment with our soul’s purposes. And so we look for more: more cash, bigger house, bigger TVs, newest gadgets, etc.. But no matter how much of that stuff we get; how many times we push someone off the road to be the winner, how many times we use sex to climb the ladder, or how many bottles of whiskey we drink along the way— it is never enough, as it will never cover the abyss created in our soul.